How to Start a House Cleaning Business?

How to Start a House Cleaning Business?

Cleaning is a necessity and not an option. But people who love cleaning their house can start their own house-cleaning business? Don’t laugh; it is one of the easiest and lucrative businesses to start today. Not only this, but you’ll be surprised to learn that house-cleaning businesses require minimum startup funds than other ventures, and initial expenditures will be light–– provided you work consistently for gradual gains.

What services does it include? Cleaning business services includes disinfecting, floor mopping, tidying up, vacuuming, and dusting.

Did you know?

Since the start of pandemic COVID-19, cleaning businesses' demand is at peak to kill the virus. On average, homeowners spend 6 hours per week cleaning their homes, and 28 percent spend more than 7 seven hours weekly. A survey conducted by the American Cleaning Institute


Types of Home Cleaning Services and the Average Prices


One-time Cleaning

Types of Services Average Cost
Regular Cleaning $75 to $175
Spring/Deep Cleaning $200 to $375
Move-In/Move-Out Cleaning $200 to $400

Recurring Cleaning

Frequency Average Cost
Weekly $50 to $300
Biweekly $60 to $320
Move-In/Move-Out Cleaning $20 to $340


If you're planning to start a new house-cleaning business, you must be confused and have a question in mind 'how to start a cleaning business with low overhead?'

Here we have discussed eight steps to ensure a successful startup.

Research the House Cleaning Industry

The first step to begin is to research the cleaning industry so that you can focus on service in your local market. Analyzing the industry will also help you establish a target market for your new startup and make necessary arrangements.

Residential cleaning is easy, in contrast to commercial cleaning, for which you'll need resources on a large scale, labor, and equipment demand investment. Also, it's easier to target residential cleaning clients.

Clean Yourself

At the start of a new business, we would advise you to do all of the cleaning projects yourself to eliminate hefty labor costs incurred when hiring someone. You can schedule part-time cleaning jobs, and on weekends you can choose to work full-time, depending on your schedule.

Moreover, when cleaning yourself, you focus on the service quality and building a reputation in the market, rather than hiring someone to do the job. After a few days of hard work, you'll decide to hire your first employee to be able to grow your business full time at a certain point.

Research the Competition

When deciding on starting a house cleaning business, research the competition in that area so you can plan your business better than the competitor. Check out what are they charging for housecleaning services? Can you charge a little lower rate to grow the client base? Though you must research the competition, skipping this essential step might put you in trouble growing your clientele.

Fund Your House Cleaning Business

Here comes the most crucial part of starting a business. Financing a new venture from scratch often requires borrowing funds from loved ones, getting a loan, etc. As said above, the startup amount for a cleaning service is not too high. This means you do all by yourself––don’t hire any employee at the beginning of operations as your goal is to generate maximum revenue for expanding operations later.

Generally speaking, the startup cost of starting a cleaning business includes advertising, insurance, buying cleaning tools, and business licenses and permits.

The products/tools required include mops, paper towels, window cleaner, scrubbing brushes, latex gloves, and the like. According to experts estimate, a minimum of $2000 initial cost is sufficient to start a low-level cleaning business.

Note: Create a short business plan that highlights budgeting and other areas in detail.

Create a Uniform

Remember, you're working as an individual cleaning supplier, so there's no need to spend huge on buying a fancy uniform. What you should take care of is to put your house cleaning logo on a uniform. A simple black dress code and a colored logo will be sufficient, or pick your favorite colors! But make sure it is neat and clean and don't forget to wear an apron. 

Now, you must be thinking of the cost of a logo for your cleaning business. Don't worry! Many logo designing companies provide affordable logo designing servicesyou just need to find out the right person. 

The key is to be keeping your uniform consistent because if your clients see different uniforms every time, your professional image will get hurt, so it’s better to be consistent with the dress.

Marketing - Use Word of Mouth

This is the area where new businessman gets discouraged if they’re out of funds. Advertising is expensive but it is known as the backbone of a new venture.

At first, you’ll need to make flyers and photocopying it to circulate among friends and nearby houses. Moreover, you can team up with local realtors who can recommend house cleaning clients who want their homes in the best shape prior to showing buyers. Likewise, you can contact local builders to clean their newly built homes or send them emails mentioning your services and availability.

Make Your Website

If you’re Web-savvy, we would suggest you build a professional, user-friendly website for your housecleaning business. These days, people look for an online presence first before they talk to you in person. So, you’ll also need to set up a Facebook page, and if your budget allows, go for paid advertisements online.

A good site list the services (along with the pricing structure) you provide, testimonials from past clients (if any), the areas you serve, the discount offers for the first visit, and contact information. Furthermore, you'll need to update your site's blog section that highlights the need for house cleaning business, why homeowners require professionals to do this task, and other related topics. Get your business website developed by professionals. 

Obtain An Insurance And License For Your House Cleaning Business

If you want to run a business professionally; check your state requirements regarding licensing. To run a cleaning service venture long-term at a professional level, you will need to be registered.

Registering in the U.S. 

Before you start cleaning business, think about what business structure you need. It could be a sole proprietorship, partnership, or limited liability company (LLC).

Next, you are required to register the business name with the registrar; however, there are different requirements for sole proprietorship and LLC. You can register your business online or can obtain a legal document service to do it for you.

All the pertinent information is available on the U.S Department of Commerce website––go check your state’s requirements. Also, online forms are available on their site so you can register your cleaning business quickly without any hassle. 

Insurance is also vital as it can protect you in the event of any incident while working. For example, you damage an expensive decor item at a client's home so having a license and insurance reassures the client that you work professionally, and so accidents occur. In short, you become confident.

Types of Cleaning Business Insurance

·         House Cleaning Bonding Insurance

·         Workers Compensation Insurance

·         Liability Insurance

·         Property Damage Insurance

·         Business Vehicle Insurance

To determine what types of coverage you will need, we would advise you to contact your local business insurance agent.

Final thoughts

A friend or other contacts will be a huge resource for your cleaning business but don’t worry if you are starting without connections–your approach should be right.

We hope this article answers all the main questions to start a successful cleaning business.

 In case you are planning to start your cleaning business in b2b, this article on how to start a commercial cleaning business will help you.

You can also check out our cleaning industry section to explore the different types of cleaning businesses. 

Written by

Gary Roberts

Gary Roberts is a digital marketer. He loves to blog about digital marketing, designing, and business growth. A true lover of Coffee with chocolate cakes!