Are you entering the food industry with a small scale or large-scale business? You might be familiar with the basics of what makes a business get better publicized in the industry. From online marketing to the proper spreading or broachers in the market, there's so much involved in the proper marketing of any business, whether it's in the food industry or the fashion industry. However, what makes any business more popular is how much it is prepared to recognize it.
You don't need a different business idea to make your business popular; just a different look and unique strategies can make any business popular. For instance, the basics of making your business recognizable are its idea, building, promotions, name, and a unique logo. If your food business logo is unique, people are more commonly going to be able to remember the name of your business.
While this isn't as hard to achieve today with the modern logo designing techniques and methods, it wasn't equally simple in history. All the popular brands and businesses in the food industry that we see today have encountered various upgrades in their logo over the years. Eventually, modern technology has led many businesses to have a modern and final face for their business today.
For instance, if we talk about Pizza hut, the pizza hut logo has also gone through various transitions until it found the best and most recognized one used today. Yet, since we're here talking about Pizza hut, let's go ahead and further discuss how the Pizza Hut logo journey started and came to where it is today.
With pizza hut being a familiar name today in the entire world, this restaurant started off as a small dine-in in the beginning. This American restaurant chain and the international franchise was founded in 1958. This restaurant started in Wichita, Kansas, by Dan and Frank Carney. The beginning of pizza hut followed the basic concept of its name, i.e., Pizza in its menu. However, the passage of time made pizza hut widely popular globally, making it available in every country/region. Today, the menu and variety of dishes at Pizza Hut have increased, and you can easily access pizzas and other Italian-American dishes like pasta, other similar dishes, and desserts.
But even with so much variety, it's no doubt that pizza hut is always going to be everyone's favorite place for mainly Pizza. Besides, who else would give you so many options of choosing your favorite Pizza other than pizza hut?
While Pizza Hut hotels' growth in other countries took its time, the restaurant also grew in its representation and outlook. We're not here talking about the building of Pizza Hut, but rather the Pizza Hut logo. With logo designing being mainstream and common in the early days when this restaurant started, the Pizza hut logo's journey has had plenty of transitions over time. Now let's go ahead and explore these transitions one by one.
The first Pizza Hut logowas designed in 1958, consisting of all-capital lettering in scarlet-red color. This lettering has a modern and sharp serif font. This lettering had pointed ends thick symbol lines. Apart from that, the whole idea of this first logo's lettering was shown jumping, which made it seem more fun.
The next transition in this restaurant's logo designing was in 1973. This time the bright red and white color was switched with a monochrome color pallet. This design had two parts of the template, which were placed as one under the other. This logo remained with the restaurant for only one year. However, it was still kept for further redesigning tasks.
After the previous logo, the Pizza Hut logo designing task was assigned to San Moyers, who designed a new logo for the restraint in 1974. This is where the red hat got introduced, which now appears in Pizza Hut logos very often. The logo had smooth black lettering designed in a title case, which had some long and waved lines this time. Apart from this, the hat was kept bright red and was designed with straight lines and sharp angles.
After the previous logo became a hit for Pizza hut, a new update in its logo was in 1999. In this year, the longest-lasting pizza hut logowas introduced. In this logo, a fancy and modern style was introduced, where a yellow touch was added. The red hat received a thick black outline with few contours and got a bit modified. Even this logo designing contract was given to a famous designer at that time, i.e., Landor Associates.
The next change in Pizza Hut's logo was encountered in 2008, where only the color pallet of the logo was changed. This design has a dark red and white color pallet, where the whole inscription was placed on the bottom of a dark square design. Moreover, this logo had an enlarged red hat placed in the middle of the design.
The next change in the business's logo was encountered in 2010. This time, the company came back to its previous color pallet of 1999. However, what changed was that they added some gradient touch to the red hat. This made the hat look glossier. Additionally, all the elements had redrawn contours, which made them strengthen a little more. The black inscription was also made larger and thicker in terms of the lettering lines. The yellow underline was elongated, with the hat being a bit extended in this logo.
After the previous update of the logo, the Pizza Hut logo was improved and upgraded in 2014. This time, a new concept was adopted where only the typing font and the iconic hat remained the same. Yet, this time the elements were drawn in white color and were placed on a solid red circle. This repeated the shape of a pizza with uneven contours.
The final update of the logo designing for Pizza Hut was in 2019. Since then, the last logo hasn't yet been touched for upgrades or transitions. This time, the company used the same 1974 logo version, which had smooth black lettering designed under a sharp red hat. Along with this logo design, the 2014 emblem is also commonly used today since it reflects the traditional values of Pizza Hut while being connected to its roots.
While Pizza Hut had its fair share of transitions for the logo designing, it's not necessary that your new business may also face the Pizza Hut logo's struggles. Besides, with reliable and highly professional options like Logozila that offer reasonable logo designing costs and unique services, you can easily give your business a unique and appealing face right from the beginning. So why go through any upgrades and changes when you can make your business stand out in the first place? Go for it then!
Gary Roberts is a digital marketer. He loves to blog about digital marketing, designing, and business growth. A true lover of Coffee with chocolate cakes!