Some brands stick in the mind of people. And, today, we will talk about a brand that is a great example of that. After hearing the brand name Pepsi, we all think of a drink that has been around since forever. This is because, with the logo designing, they were successful in gaining the trust and recognition of the audience. If we talk about the history of this logo, we have to go back to a century.
The logo designing of this brand was not as simple as you think. In fact, after more than redesigns, they came up with the final logo you see today. Most interestingly, the changes were drastic. In the end, it became the reliable brand that offers the taste that the customers expect.
So, let's start talking about the entire fascinating history of this brand without further ado.
In 1893, the maker of this drink decided to mention his name in the product. However, after 5 years, the name was replaced by Pepsi Cola. Initially, the emblem had a text script that was curvy and red.
Note that, that was the time when rather than a beverage such drinks were consumed as medicinal drinks. So, the name of this brand is a derivation of the term dyspepsia that is quite common for hyperacidity.
Once the new name of the company was introduced in the market, the sales grew immensely. That is why in 1903, this name was officially declared. And, guess what, in the next year, they sold twenty thousand gallons of this drink. Till 1910, more than franchises 200 for bottling were established in over twenty states of the USA. During this time, the emblem was renewed three times from the slim, red, and pointy logo.
This was the year when they added blue color to the logo. Basically, it was to show a sense of love for the country. Hence, they made it red, white, and blue to be more relevant. Also, the catchphrase was still the same that promised to deliver more bang for the buck.
This year brought another major modification to the Pepsi brand. Fundamentally, two big events occurred. Firstly, the logo on the cap of the bottle became flat. Secondly, they decided to drop the word cola to make it different from the other leading brands. Since then, globally, people call it Pepsi.
Additionally, on the cap, they decided to quit 64 years old swirly font to a thick, sans serif, black typographic text that resembled a stamp. Besides that, the emblem became more even. The target audience of Pepsi was the younger generation. So, they transformed the look of the logo into an up-to-date, symmetrical, and simple one.
The ridges of the top of the bottle on the logo were switched with a circle. On the left, they added the color red with an altered background. Not only that, there was light blue color on the right with a white outline of the circle. Plus, the stripe in the center had the word Pepsi written on it. They didn’t touch the old font, yet the size was reduced to fit on the cap.
In 1987, the main font was designed. Also, they gave the circle logo a tiny makeover. Although it looked relatively insignificant, it made the foundation of the current logo. They came up with their own innovative font in the same year. The font was bold and sans serif without the simple block alphabets.
The alphabets on the logo had a computerized vibe. They stretched the P in the start and the middle of the name. Other than that, the angles of the left-side of the E became round. Apart from that, the S was flattened and the length was extended. The red in the logo got on the violet side. For ten years, this design remained unchanged.
In 1991, they only moved the circle to the base of the emblem. Also, the font was made italic, and the color was still blue. They added a red bar under the text and beside the circle.
Again, 1998 brought some color changes and the addition of depth. Rather than continuing the white background with the blue text, they changed the background to blue. And, Pepsi was written on it in white color. That means red was removed from the background and they moved it under the text. From here, it acquired a three-dimensional effect as well.
In 2003, a light blue color was used to outline the text and the circle to make it stand out. For the font of the text, they used serifs with a subtle gray shadow for an improved realistic 3D look.
In 2006, the logo became better with a whole 3-dimensional feel. Nothing major was changed except for the effect on the logo.
In 2014, the blue outline was removed around the circle.
From the transformation of the logo design, it is clear that it is not easy to predict the next design of their logo. This is what keeps a brand fresh in the minds of the consumer. Luckily, it is easier to come up with a unique emblem because of experts like Logozila. They provide the best logo designing service for a number of different tasks.
Usually, we desire to bring something entirely new to the table. That's when a Logo designing agency is required. In addition to the quality of your product, this is the only thing that attracts the consumer to your product. In case you are new to the business and trying to cut down on the expenditures, they will help you with the transparent estimation of the logo designing cost.
Gary Roberts is a digital marketer. He loves to blog about digital marketing, designing, and business growth. A true lover of Coffee with chocolate cakes!