The absence of a logo in any business may make the industry seem incomplete. Like any brand, the logo is more like the face of a business. Without a logo, a company may not be able to go very far in the industry. Whether it's a makeup brand or a small-scale catering business, the logo makes it easier for the customers to remember their favorite brand.
Besides, with plenty of companies in the food industry or any other industry, it's hard to keep track of what brand/business works for you, right? Therefore, that's when the business's logo comes to save the business and make it memorable and trusted among its customers.
Since we now understand how important a logo is for a business, it may be easier to understand how every business today has a logo. Yet, the modern-day logo designs that are highly captivating and appealing to the eyes now weren't always like this. While it is easier to understand the importance of logos today as it was years earlier, the appearance of logos had come a long way in becoming more advanced and modern. Hence, each business's journey that has made its mark today does not just involve going through business strategy changes but also the changes in their logo.
For instance, one common food industry business is McDonald's. Now we've all heard of this place and have considered it our favorite for years now, but do you know how many logo changes have McDonald's underwent? If not, then let's go ahead and learn more about McDonald's logo history and how it has achieved a modern and appealing logo today.
McDonald's is a well-known name in the food industry. Not just in specific countries, but this restaurant has made its name worldwide. Of course, that's not how it started in the first place. However, the struggles that McDonald's has undergone have all made it a well-known and highly trusted food point for thousands and millions of people worldwide. It has made most of our childhood memories with its happy meals. Do you remember that? Yes, that was certainly a fun part of our childhood days!
Now, if we talk about the beginning of McDonald's, then this corporation is an American fast-food company, and it first started in America. This restraint was discovered in California by Ray Kroc in 1954. While McDonald's started as a small-budget restaurant, in the beginning, it grew into a larger corporation with more options to serve and eat.
Today, McDonald's is nothing less than a complete food place with everything anyone would drive in and munch-on. But just how McDonald's itself grew spectacularly into a bigger restaurant that now has more to offer thin just burgers has also grown enormously with every logo it has changed. For a clearer idea, let's go ahead and explore more about the McDonald's logo history and its growth in detail.
The very first McDonald's logo was designed in 1940. The first logo designing professionals assigned for this logo designed it in black watermark lettering, set in three levels, and written in three different styles. The three parts were McDonald's, Famous, and Barbeque. While McDonald's was written in an italic serif font, Famous was composed in a sans-serif font, making each letter capital and set in the middle of the logo design.
It also had two parallel horizontal lines coming from both sides of the text. Lastly, Barbeque was written in bigger and bolder letters, in a solid serif font. This lettering was set at the bottom of the logo and served as its main part.
The second logo designing change for McDonald's was encountered in 1948. This time Barbeque was replaced by Hamburgers. Also, this logo had all the lettering 'McDonald's Famous Hamburgers' written in all-white. This lettering was placed on a black background, which had a small smiling chef image. This lettering was written in the modern sans-serif font.
After five years of the previous log, McDonald's encountered another upgrade in its logo. This time, the company's name changed to a simple 'McDonald's.' This time, the logo had a red color in its color palette, which we now commonly see with McDonald's logo everywhere. This smooth and italic style of red lettering was written in a sanserif font. All in all, the letters had thick lines as a design, which made this logo memorable enough to last for 15 years.
After the decade of the previous McDonald's logo finished, a new change for the McDonald's customers in its logo was introduced in 1961. This time, the logo was created by Stanley Meston, who gave it the emblem, which is still popular worldwide. This design had golden arches (which are still present in the recent logo).
These arches came from the architecture of the first restaurant of the company. It's more like the design of its roofs, which made the design connected to McDonald's overall. In this log, the yellow emblem had a thick red outline. Under this outline, the red watermark of the business was designed. Moreover, to keep track of the business's main accent. This time the font of the lettering was bold and simple sans-serif.
In 1968, the next logo designing change was introduced by McDonald's. This time the logo was simplified, where the diagonal line was removed. Moreover, the arches' inner ends were also shortened to make the design look like an 'M.' The color palate also had minor changes where yellow was fixed for the emblem, and the words were written in black. These letters were then placed over the 'M' design. The font of the lettering is also a bit refined to make it look solid and visible.
After a short while of introducing the previous logo, the company re-changed its logo in 1975. This time the lettering was placed in a red rectangle, which had round angles. The letter's colors were turned into white, margin looks more welcoming. This logo is still very popular and commonly used in various company areas – thanks to its welcoming and joyous design.
While the previous McDonald's logo became very popular globally and recognized for the company, the logo again changed in 1993. This time the logo featured a simple 'M' in yellow color and black shadow. This was a minimalistic emblem that stayed from time to time as the company's logo until 2010. However, the first time it got replaced with a different logo designing concept was in 2003.
Like the previous logo, this 2003's logo design of McDonald's also became popular and is still being used today in various McDonald's products and offers. This time also the same minimalistic approach was continued in the logo. While this logo wasn't much used for long initially, it received slight modifications and became the main logo used today. This log had two other versions that keep being changed. However, McDonald's kept coming back to its 1993 logo version from time to time – until 2010.
The next version of the 2003 logo was introduced in 2006, following the same minimalistic design. This time the yellow logo was created for the company's brand. In this logo, a clean 'M' letter was composed with two arches in yellow color and then placed on plain white background. Apart from that, it had no outline or lettering at all.
The McDonald logo's final logo designing was introduced in 2018, which is still the main logo of the company today. This current logo consists of lettering in a sans-serif font. Also, each of the letters in this design is lower case. The emblem of this design consisted of black and yellow/red combination colors.
Here, the black emblem of the logo is used in the black-and-white visual contexts. Simultaneously, the other red/yellow emblem is familiarized as the colorful representation of McDonald's.
With so many transitions in McDonald's logo, it's obvious that the business has come a long way in its logo growth too. However, that's just about the businesses that were introduced in the older era. Today, with reliable logo services like Logozila that offer reasonable logo designing cost and use updated strategies and technologies for logo designing, it is now easier for your business to have an updated face for your business in the first attempt.
So what's making you wait? Go make your business have a face that can make it recognized in a wider population of customers.
Gary Roberts is a digital marketer. He loves to blog about digital marketing, designing, and business growth. A true lover of Coffee with chocolate cakes!