Lego logo History—Charting the Incredible Growth of Lego

Lego logo History—Charting the Incredible Growth of Lego


For all the organizations around the globe, the use of logos to build a presence is quite common. That is why every company has a dedicated team to perform this task. To simplify the identification of a brand, an icon is mandatory.

We all are witnessing that brands are becoming the norm for our generation. There are thousands of people who rely on one brand from another promising brand. That is the reason why these emblems are used. With this practice, it gets easier for you to differentiate one product from the other. A logo may not be the most vital piece of branding strategy in your eyes. But if your logo is attractive, it reassures that your logo is doing great by being recognizable. However, the emblems do not have this mere purpose. They are much more than that.

On this note, logo designing has a substantial role in your business. With this medium, you can create awareness for your products. On top of that, who doesn’t need a sense of identity for them. Especially in this era, it is a nightmare for companies to look mediocre before the eyes of the consumer. Hence, most of the time, entrepreneurs see them only as a source of identification.

In this article, we will give you some inspiration. Thus, we have chosen the logo of a well-known company. We will describe the Lego logo history to end your curiosity.

The Evolution of the Lego

Starting from the year when this whole expedition began to getting stuck in your mind. To make this possible, it kept changing with time. Before knowing how the logo changed 13 times, we will give you a quick introduction to LEGO. Read on to learn about what they do and when did it all started.

LEGO is a company that was established in Denmark. And, their specialty is that they produce a large range of toys. In our childhood, we all have played with the interlocking building blocks. Moreover, hundreds of companies took this idea by creating similar toys. Even recently, in every region of the planet where people like animated movies, the LEGO movie gets a great response.

In 1932, a man named Ole Kirk Christiansen established this company. He was not alone, as his right-hand man and son also helped him. Surprisingly, just like any other rookie businessman, he had zero prior experience or financial resources. What he had were carpeting skills and a big dream.  Lego did not start as the big firm that it is today. The founder started a small business and initiated making toys made of wood, boards, and many more items.

The Initial Few Years

The word Lego is Danish in origin that means to play well. Originally, the first LEGO logo had bold black and solid wordmark in capital letters. The font was serif with broad vertical lines and complementary transverse serifs.

                                                             First Lego Logo

In 1936, the owners decided to keep the name of the company in an Italian font with lines in the midpoint and two parallel highlighted horizontal lines on the sides. Also, Fabriken and Billund were written inside those lines.

                                                          Lego Logo 1936

As you can tell, this logo was simple and basic. Yet, for about ten years, people recognized the company by this logo.

Finally, after a decade, the company released the first version of the logo that was colorful. This event took place in 1946. The color palette had two beautiful colors to display joy, liveliness, and confidence. You may have guessed at least one color by now. Yes! The colors were black and dull orange that became brighter afterward. It was designed with lettering of two unique styles.

The orange was given to LEGO in a plain and neat sans-serif font. At the bottom of the emblem, Klodster was placed in black. We define it as more modern and professional. This transformation was a major milestone in the history of their logo.

Other than this, around the same time, they made one more logo for their wooden toys. On that logo, they designed a 3D wordmark over a brown and black base.

                                                   Lego Logo for Wooden Toys

In 1950, with the launch of soft plastic toys, the logo was customized as well. At that time, it had a white circle with Lego written in the middle with red. The outlines were black with Billund Denmark written over the boundary.

                                                        Lego Logo Kladser

The Breakthrough Period

In the 1950s

A red wordmark was created with a geometric sans-serif typeface. The makers decided to have two color schemes. One had a white outline with red on multiple backgrounds and a red caption with a yellow rectangle. 

                                                       Lego Logo 1950  

In 1955 

During this year, the actual model of the present version was made. This logo featured white lettering in a black outline. Besides that, a red horizontal oval and a white straight line with two compact circles were present on its ends. With these changes, they were already moving on a path to individuality. 

                                                        Lego Logo 1955

In 1960

This visual identification featured a rectangle. Apart from the Lego caption, the term system was also added. Nevertheless, the rectangle was swapped by a square.

                                                      Lego Logo 1960

In 1964

Later, the rectangle was separated into two squares having a red with the wordmark and a multicolored square. According to the creators, it projected the feelings of enjoyment, careless free time, and passion.

                                                     Lego Logo 1964

In 1972

In this emblem, the multicolored stripes were erased. It had a wordmark in a yellow and dark black outline. The characters were incorporated in a typeface that was friendly, kind, and bold.   

                                                      Lego Logo 1972

In 1998 

This is the logo that is still going strong after so many years. Today, the letters are nearer to one other with a fine inscription. 

The signature color palettes remain unchanged. Furthermore, with their logo, they have never failed to evoke a smile on the faces of our children. 

                                                       Lego Logo 1998 

Final Words

Most of the iconic brands use them to represent a meaningful ideology. Usually, it tells us about the primary ideas and beliefs of the company. All the popular versions of the logos you remember have come through a long journey. Generally, their struggle starts years ago and undergoes many transformations to achieve a final look.

Luckily, in recent times, you can cut the chase by getting a logo designing service with Logozila. The best part is that they give a free logo designing cost estimation so you make a budget in no time. 


Written by

Gary Roberts

Gary Roberts is a digital marketer. He loves to blog about digital marketing, designing, and business growth. A true lover of Coffee with chocolate cakes!

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