Using rare minerals infused water to treat ailments has a deep history dating back to prehistoric times. The acronym SPA refers to ‘Sanus Per Aquam’ which means ‘health through water’. Today we have several types of spas including day, destination, health, pamper, and resort spas, to name a few. You might have been to a spa and it’s no wonder because they are quite popular.
According to a recent study by Market Research, the United States is considered as the biggest spa market with over 21,000 facilities and more than $16 billion in revenue. But that is not all since the demand for spas is growing all over the world. The Global Spa Market is forecasted to grow at a CAGR of 5.66% from 2017 to 2021.
All of this news might have you rooting to know how to start a spa business? And if that is the case then you are in luck, since here is a quick guide to get you on the track for opening your own venture.
It is important to note here that since you would be running the business you would require at least a bachelor’s degree in business administration along with hotel management training. However additional courses and certifications dealing with the care and health industry can augment your ability to provide quality services to your customers. These can include cosmetology, massage therapy, and wellness related studies.
Additionally, the IAP (International Association of Professions) Career College offers you a Spa Owner Certificate that you can register for online. This is a comprehensive course that will teach you to manage a day spa and succeed in getting clients. As for more training and courses that you can apply for include:
. Esthetician & Massage Therapy from Aveda Institute the US
. Nail Technology from Vogue College of Cosmetology, San Antonio, USA
. Esthetics from Alexander Paul Institute of Hair Design, Greenville, USA
. Spa Training Course from Massage Around the World - (USA) +1 (424) 253 0087
The ISBWA (International Spa and Body Wrap Association) is an international association for spas and body wraps around the world. Becoming a member is however optional but it will greatly help you follow best practices and regulations within the industry including effective treatments.
Apart from this, the USPSHTC (Uniform Swimming Pool, Spa, and Hot Tub Code) is developed by IAMPO (International Association of Plumbing and Mechanical Officials) that govern the installation and inspection of spas, hot tubs, and swimming pools. Following this code will help you promote public health, safety, and welfare through your business.
While the requirement for licenses can vary from one state to another, the cosmetology license is considered mandatory for many states. In order to become a cosmetologist in the US, you need to be at least 16 years of age and have GED or high school diploma. You can then enroll in a state-licensed cosmetology school where you would be required to complete your training hours that can range from 1,000 to 2,300 hours as well as classroom sessions. Lastly, to acquire your license, you would appear for the exam that is approved by the state.
The world is currently experiencing an ecosystem that is primarily built on digital technology with the internet, social media, and smartphone technology as mainstream. This is why many businesses nowadays are using digital marketing which is not only cost-effective but also allows you to create an incredible amount of impressions for a wide range of audiences.
As such I recommend that you get your proprietor website up and running with the help of affordable website development services. This will enable you to gather traffic online and opens a door for you to try SEO (search engine optimization) and SEM (search engine marketing) to attract visitors and rank higher on SERPs (search engine result pages).
However, even before that, you should consider seeking the help of a professional logo design service that can help you create your business logo. This logo will serve as the centerpiece for your brand identity and with greater visibility on various platforms, it will be able to garnish recognition from your audiences. Plus, a logo will also enable you to create a distinguished look and feel for your business that will help in differentiating your venture from rivals.
Additionally, you should also consider creating a dominating online presence for your business with the help of email marketing, content marketing, social media marketing, and video marketing. You should also take into account getting your business registered with business listing websites, user-review websites, as well as consumer-generated content websites. However, for local audiences, Google My Business is a great easy, and free tool.
Opening a spa can easily cost you $100,000 or more. This will be used to include:
However, when it comes to the price list, you can easily charge:
Without a doubt, running your official business would require registering your company with your local state revenue agency. Additionally, you would also be required to apply for an EIN (Employer Identification Number) and a Federal Tax Number. Both of them can be easily acquired by simply visiting the IRS website. I would also recommend that you obtain a business credit card and open a business bank account. This will help you to keep your personal asset safe and separate from your business. Lastly, it is also wise to apply for a Business Insurance Policy for protection against unforeseeable events.
Running a spa business can turn out to be quite profitable just like any other business in the beauty industry if you ensure that you practice stringent reputation management for your business. The more buzz, positivity, and word of mouth marketing you create for your business, the more revered you will become in the market. Hence you can never compromise on the quality of services that you provide, even if it means charging your customers more, quality should never be negated. I hope this post was able to offer you some meaningful insights as to how can start your spa business in the US. Cheers, and wishing you all the best in your future endeavors.
Gary Roberts is a digital marketer. He loves to blog about digital marketing, designing, and business growth. A true lover of Coffee with chocolate cakes!