Digital marketing is inevitably unstoppable today. As time prevails, there is an emergence of the newest strategies every day that assists in accomplishing what you aim for in your organization’s marketing domain. While there are various tools you can opt for, this blog will particularly talk about video animation. If this intrigues you, stay hooked to the screen to know more!
As per studies, it is said that one-third of online activity is spent on watching videos; that’s how powerful the video content can be. For this reason, several firms that have leveraged their marketing departments seem to emphasize creating and developing content that is solely dedicated to video animation. These are not just moveable pictures, but there is a lot that goes into making them. Before we dig into anything else, do you know what the top 5 video animations are?
Mostly used for educational purposes, whiteboard animation is extremely common on the internet. It is even used for narrating scripts and depicting stories. This kind of animation gives a gist of handwriting and scribing simply on a blank space. As much as this is growing every now and then, the whiteboard animation should never be used without making a written script because that tends to be a draft for you and then you can easily note down anything that you would like to add to the animation.
Secondly, motion graphics are also widely recognized as one of the greatest video animation types. As the name suggests, this kind of animation allows one to experiment with colors, patterns, and visuals. In a crux, you cannot achieve desirable results without thinking out of the box; this means creative and critical thinking is a prerequisite. Besides, it is utilized as an incredible source of video animation for movie teasers, trailers, and even commercials!
Since 2D primarily focuses on objects and characters, that is exactly what you need to work on if you are aspiring to become an impeccable 2D animation designer. With 2D animation, the mindset is to work on creating drawings with a robust grip on art. Surely, the technical skills are necessary but having sufficient know-how of designing shall be implied. If you wish to excel in your graphic and artistic skills, you need to begin working on the basics.
Perhaps a better version of 2D, the 3D animation is one of the improvised versions of 2D and this undoubtedly means that you need to be technically sound and know enough about how to operate and work on the animation software. To ease things for an animator, such proficient software has been developed that can make you receive anything that you want as an outcome for your clients.
Lastly, the typography animation is something extraordinary and not your usual animation. Most animators refer to it as the moving text or something that keeps on changing with transitions and different effects. With this, there is certainly more emphasis on learning various techniques because these add some realistic elements that are more impactful and viable when you use them for short videos.
Did you know; 64% of the consumers make a purchase from a brand because of the videos posted on their social media. But do you ever wonder what the secret sauce to it is and why are videos generally more impactful? Let’s take a sneak peek!
It all goes down to the grass root and from there the content development stage emerges. Without being relevant, you cannot achieve the attention that you are aspiring for from the consumer’s end. With videos, obviously, the retention spans multiples because naturally, you would be eager to know what the brand needs to offer. At the same time, as the consumer mind is changing in the dynamic environment, you need to find recent and innovative ways to grab their attention to your brand. As per statistics, 70% of millennial watches the brand’s video content before making a purchase. This means it surely plays a pivotal role in the earnings of an entity.
Let’s keep you in a situation where you are supposed to communicate a rigorous message to your customer, what ways will you opt for? When it’s about video animation that is definitely going to help you utilize the concepts in a way that even the most complicated or rigid ideologies can be transmitted through whiteboard animations. For example, you want to celebrate your company’s anniversary, and now that it has spent years in the industry, the story would be worth narrating; this is when video animations can safeguard you. If done righteously, video animation is an exceptional way to maximize the audience’s attention.
No matter how much you invest in something, if it doesn’t turn profitable for you it means that it is not worth your time and money. For greater efficiency, video animations are the best out there! Yes, they might be capital intensive initially, but with time, when you attain favorable returns, as a company you would agree that it is a great tool. Moreover, it doesn’t seem time-consuming until and unless the project demands intense time.
It is said that when you watch a video, it can lead to the user landing on the brand’s page in terms of an 80% conversion rate; isn’t that astounding? This means to enhance and level up your website traffic, it is imperative that you should opt for animation videos. Gone are the times when images would click a person’s mind unless they are aesthetically pleasing. Now, it is more about working on short to long videos that can attain a person’s attention to the greatest level. Remember, a rise in website visitors would magnify your chances of success with the use of video animations.
Unquestionably, video animations are a powerhouse of everything because they not only captivate viewers but often lead them to finalize a purchase. For all the greatest reasons, it is time you should start adding this into your newest marketing strategy plans and rejoice in the returns.
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