Gone are the times when you would solely depend on one particular social site. As the world has modernized, the ways to confront your audiences have also dynamically changed. For this reason and several others, different companies operating in various distinctive industries are also playing their role online. This is why you can’t go ahead with the brick-and-mortar sales methods and neither depends on traditional marketing. In this blog, the highlight is to derive social media post ideas for construction companies. If this sounds intriguing to you, then keep scrolling the screen.
As per research, the entire construction industry was embarked with a worth of $1.36 Trillion in the year 2020, isn’t this astonishing? Well, in this context, you should know that the leading companies would be the ones that have a rigorous hold over their social media platforms. Here is how it is advantageous for them:
Now that you have earned some idea of why being on social media has become a necessity, we are here to guide you with some outstanding and compelling ideas that can bring a massive impact on your construction company.
Everyone is interested in knowing what happens behind the scenes. Similarly, when it comes to construction companies, you can never let your audience get bored of what is going on in the background. When you start posting such glimpses they come to know about your efforts, dedication, and most significantly the working environment. The more it is in favor of your audience in terms of health and safety; such elements would persuade them more than anything. Take our suggestion here, and focus on raw photography and then pair it with some rigorous content in terms of captions.
When it comes to the construction industry, the functions to be operated on are seen very differently. This is why you have to be highly competitive in the market to fully satisfy your end goal. In this context, we would say to frame such social media posts that can tell the world that you are nothing less than the best. There must be awards that are worthy of recognition and perhaps some certifications that you need to showcase through such social media posts. This is undoubtedly a smart and engaging approach to be utilized as a construction company, so are you ready?
There is no limitation here. When you are working with various business-to-business or business-to-customer clients. You have an opportunity to use it in a positive aspect. To make it more engaging, instead of asking for written feedback. Why not get fancy yet eye-catching videos from their side that would give an edge to you amidst the competitors. When you post those informational and highly creative clips, not only will your social media diversify but your posts will have weight against other alternatives.
Remember, the more you wish to engage with the audience, you will see a better response from their end. While it is understandable that several updates cannot be shared due to confidentiality problems, it is best to keep the audience engaged with what you can inform. Again, what you gain here is another chance to uplift your social media channels through project establishment. First and foremost you can let them know once you begin working on it and as it accomplishes you can share the journey that is the whole roadmap and then certainly the end results.
Another idea for social media posts would be to share your collaborations with certain brands or partners. For instance, if you are running an advertising campaign and certain companies have sponsored your events; you can always dedicate posts for them as a token of appreciation and gratitude. More than anything else, it will give your audience, followers, and fans a sense of information regarding your construction company. However, the way you convey the details has to be very vigilantly decided. You should never make your content on social media look dull, it should always stand out for the readers, viewers, and profile visitors.
Unarguably, no one is asking you to be the news channel here. However, when you are part of a society, you need to bring your opinions to light. This is not only good for the owners but all the stakeholders of the company. For instance, there has been a global tragedy; you could give your view on that. On the other hand, in positive terms, you can always take into account some special occasions and holidays and then share wishes on social media posts. These will surely leave a delightful remark on your customer’s minds as they would know that the company is making an extra effort for celebrations rather than only emphasizing their core competencies.
Since there are thousands of companies operating in the construction industry, each of them had been existing for a certain time period. This means around the year, there will be a time when the company would be all primed to celebrate its success, so why not rejoice in the company and its achievements all year long? For instance, your company rewards employees based on performance, you should highlight and bring those faces on the upfront so that they are praised well and at the same time you wouldn’t be facing turbulence while scheduling posts for social media.
When you are a robust part of the construction industry you should know that safety has to be the utmost priority of businesses. Other than lack of infrastructure, the labor’s health should be guaranteed. In order to combat these challenges, you can set an example on social media by sharing your current practices that can be symbolic for you across all social media channels. This is something that will give you an added advantage for being empathetic and also being socially responsible.
Quite interestingly, you can also work on formulating polls for your social media posts. Did you know; at least 70% of marketers make use of social media to get useful insight regarding buyer preferences. This depicts that social media is an excellent channel to know the consumer perceptions in a wider way that serves greater clarity.
We all have seen ourselves drooling over ‘how to’ videos. They have so much power to catch an individual’s attention in no time. In a similar context, you as a construction company can devise tour videos that will give your viewers an insight regarding everything that happens at the construction site in real-time. This will eventually develop their interest in knowing how certain operations are preceded.