10 Tips to Plan a Product Launch via E-commerce Sites

Over the years, E-commerce platforms have provided businesses with an incredible opportunity to showcase and present their ideas in the form of products and services, digitally. For several reasons, the buying pattern has also dynamically changed as customers seem to rejoice in online shopping. In this regard as per projections; the e-commerce revenue is expected to grow to $5.4 Trillion worldwide.

Why should you sell products via E-commerce?

The numbers are loud and clear, depicting that the preference is now E-commerce over brick and mortar purchases. From the customer’s perspective, when they can get hands-on high-quality products with the ease of their home. They don’t give much thought to physical buying. Now that you know that your target audience is ready to avail of what you offer to them. As a seller you might be willing to expand your products and sell them through websites; and here is how it will be beneficial for your business’ prosperity.

• Less run-time
• Quicker and responsive
• Greater visibility
• Global reach
• Integrated
• Easy operations

Geared up, and ready to launch your products? Well, here are some tips and tricks that tend to be a checklist that will certainly help you win a competitive edge and seamlessly lead to a successful establishment of your E-commerce site.

#1-Product nature and the brand’s USP

Before you work on developing strategies to work around the product launch, the first thing you need to identify is how to grab the audience’s attention with the product that you want them to buy. Obviously, the way groceries are sold is different from how leather jackets would be marketed on the E-commerce website. Once you are clear on this, it is time to ask what your unique selling point is. There are various companies in the globe that are doing phenomenally well owing to product differentiation. Remember, people would drool over something that is incredibly distinguished. And these days particularly, anything can go viral within some clicks, so why not make the best use of it?

#2-SEO keywords for your website

There are multiple keywords that are being used on the internet in terms of quality or price; phrases like ‘Best quality, top quality, cheap rates’ are a few of the most used words in search engine optimization of an E-commerce website. Therefore, prior to planning your product launch, upon designing or creating content for your website. It is significant to note and include relevant keywords. Certainly. These won’t mean anything if random store shopping was demanded. But with digitally marketing your goods you need to be proactive for successful operations and business performance. Don’t forget to add these to your website blogs and product descriptions.

#3-Sneak peek into the competitor’s offerings

Yes, you have to be different to stand out, but you also need to be relevant with the market trends, and how would you know that better? Of course, the key is to overlook what your competitors are providing to the same customers as yours. With great observation, you will end up offering the best for your customers, and that will eventually assist you in creating something out of the box. Besides, when you join the E-commerce league. It will become easier to have a real-time experience by visiting their websites instantly.

#4-Website design

Of course, there is a thing like a website design. While all web pages look different. The operations on the backend remain similar. However, to please the customers, you need to sit, brainstorm and decide on a web design that is not only aligned with the theme of your product but also captivates the audience to land on your page. It is not just colored today, but a lot more goes into it. You need to hire experienced website designers, consult with them, and then finalize. Particularly for the planning of a product launch. You need to work rigorously on the payment and shipping part of the website.

#5- Deciding the number of platforms

Even if you are a retailer, you can be available on Omni channels; the idea is to be visible on maximum platforms so that your competitors don’t lose any chance to get you replaced by the same audience. It will easily serve you massive advantages because you are giving the customers every reason to purchase from you despite severe competition. Besides, when you will officially launch your product. It will be a decent way to reach out to them through already existing channels. Perhaps you won’t have to work immensely on marketing, as you have support.

#6-Send PR to renowned personalities

It is always a great idea to plan and get your resources beforehand, this way you won’t have to invest a lot of time when the actual product launch time would hit you and might leave you astonished. One of the prevalent ways is to send PR packages to celebrities, bloggers, and other people who are highly enthusiastic about eCommerce shopping, and as they will have a wider audience, those people will surely land on your page; and of course, the number of visitors on an eCommerce website is also equally significant.

#7-Reviews and testimonials

People can only make a purchase once the shopping cart is open for them, but before that, you need to create hype on social media. By asking people to collaborate with you, it will not only be beneficial for them but for you; hence a win-win approach. Through reviews and testimonials, the potential customers would be intrigued to try your products because undeniably the impact of testimonials is immense. When they would see reliable personalities talking about your product launch that is when you are welcoming a troop of customers who are interested in buying your goods.

#8-Inventory status visibility

There are multiple stock-keeping units sold by brands. In this instance, you are able to locate them on the website using the same SKU. However, you need to derive an inventory plan for your e-commerce. Gone are the times you would mention, in stock or out of stock. Now, people want quantitative data; by showing the number of pieces left on the website they might impulsively purchase the product.

#9-Videos and GIFs

For campaigns and collaborations, animation would work the best. You can develop content for videos and GIFs, in fact instead of inserting images on your E-commerce website, you can simply film short videos and post them because firstly they are more attention-grabbing, and secondly, your website traffic engagement will also amplify. This is definitely a great tip you should start working on!

#10-Integration of all platforms

Whether it is social media or email that people have subscribed to, you need to link your E-commerce website so that the customers are aware that you have a dedicated website for your products. And prior to the launch, you can add titles like ‘Coming soon’, with the videos from some influencers, this will make them curious regarding your product, and when you are officially launching it, you might add new customers to your base.

To Sum Up

These are the top 10 tips that can help you plan, process, and execute a product launch through the ease of E-commerce websites. By doing so, you are not only aiming for the seamless performance of the brand but also serving ease and comfort to your customers.